You’re an experienced digital campaigner – and it shows. Your organisation scores highly in all aspects of our Index and outperforms the majority of respondents in our global survey. This shows you have a strong appreciation for digitally-driven customer journeys with a high degree of personification and sales integration. These are the hallmarks of a confident, mature and outwardly focused enterprise.
The overall picture is good, but a few minor areas remain for you to address, which is apparent in your score breakdown below. Consider these areas of enhancement on your journey to building a marketing cloud that will ultimately power your enterprise to new heights of customer intimacy.Going forward, it will be important to establish a strong skills base internally – learning from external advisers that can help you select the right marketing cloud technologies and deploy revenue optimising campaigns.