We help your business to harness the power of their data to build custom real-time performance dashboards which unify data-sets enabling improved visibility and control of sales, marketing and operational performance. Regardless of your scale of maturity, systems, tools and processes, we can guide you on both data governance and data story-telling and insights to improve business decision-making and build competitive advantage.
There is a false idea, that big data is the domain of ‘big’ companies. The term ‘big data’ is often associated with immense data-sets, however it really encompasses all fast-moving data which most SME these days have in some shape or form. Often siloed and fragmented. As the SAAS marketing technology and APIs have evolved, a massive opportunity exists for SME to gain competitive advantage through integration/unification with subsequent improved visibility enabling better decision making.
By establishing the right marketing technology stack, and unifying the data sets, in meaningful ways – big data management, can become your robot colleague that helps you stay ahead of the game. For example, if you’re an online retailer, you might seek to provide your product team with relevant, real-time sales data, which then fuels the design and development decision making processes. Or by setting up a real-time dashboard for shopping cart analysis, to enable both predictive analytics, and better recommend the right products and improve stock and inventory management. Once complex tasks, democratizing technology and innovation in data management provides SME’s with the ability to build enterprise grade capability. In this environment, it is 100% advantage SME
We can advise your team on the best technology, tools and process for your business, and provide training and education services for your staff.
We can provide consulting & integration management services to meet your businesses unique requirements.
We provide a set of fixed price services to kick-start your data-driven/centric business journey.
We design with purpose. Undertaking stakeholder interviews - whether the dashboard is for internal or external to your organisation. The key questions we seek to address are : ‘How’ can we tell the story of our data, ‘what’ is the relevant information we need to present and ‘why’ is the information we visualize relevant to tell this data story.
If you’ve been operating for some time, then you’re likely to have a mix of SAAS software running your business. Mature SME will typically be active in social media, track web analytics with Google Analytics, have a CRM system, and perhaps some email and marketing automation platform. So to some extent, you’re keeping track of the customer journey, you track sales process for leads and maintain perspective on effectiveness of your online marketing channels. However, your stats are fragmented.
Documented Technology Stack
While each data dashboard has its own requirements, limitations, and goals, there are certain guidelines that are almost always relevant for dashboard creation. Most important, is the end-user inputs and feedback. We provide several alternative designs for your business to review and decide on what works best. Your requirements, data-governance and data-profile, will guide the decision on best-fit software platform to build your dashboard.
Wireframe prototypes and client sign-off
Next we build your dashboard(s) and deploy to your desired environment.