Your digital marketing journey has – so far – taken the long or slow road. Maybe your organization isn’t as committed as you are, but with the right investment in the right areas you could rapidly improve your brand’s customer intimacy.Currently, your marketing function is too reliant on offline channels which could be restricting the effectiveness, measureability and ROI of your campaigns.
Your business appears to lack basic marketing technologies that you can help you target messages more effectively. Given that 70% of the buyer journey is now completed online, your ability to intercept prospects is directly related to the maturity of your digital marketing. Modern marketing best and “next” practices indicate the need to adapt your approaches. Before you do, check out your specific strengths and weaknesses below.